There are many ways to advance in the cut-off world of online marketing, but very few of them are simple and not all moral. A number of options can be confusing at times. Ezines, newsletters, RSS feeds, Web 2.0 marketing, and much more can work, depending on your situation. However, very few people offer all the benefits you get from article advertising. Read on to find out more.

Online marketing is about getting the best results for the smallest investment of your time and money. By writing good articles and submitting them to news indexes you can drive important traffic to your website. This is not the only way to do this, but there are few alternatives with so many benefits.

Search engine performance

There is no better way to drive traffic to your website than to appear at the top of search engine rankings. While most internet users ignore the ads they will happily click to get search engine results. Advertising campaigns can be very effective, but they can be costly.

When you submit articles to newsletters you will create backlinks to your website. Search engines will reward you for this and you will get a high page rank. Be careful though. Search engines can now detect duplicate content so a unique version of each article must be submitted to each index in order for your campaign to work. Submission of articles alone can help you get to the top of search pages, but it will certainly increase your ranking.

Create direct traffic

By submitting articles to the index you are giving websites a free license to publish your articles. If you can produce high-quality articles that people want to publish and read, you can find them from hundreds, if not thousands, of websites. Every time a reader reads one of your articles there is a chance that they will click on your website with a resource box link, thus increasing traffic and sales.

You can make a name for yourself

The most successful internet marketers are well known in their field, or across the web. Like the internet and the news market, you want to do the same. Try to be an authority on your niche topic and make your name known. If you succeed in this you will find that website owners will search for your articles diligently and are more than happy to publish them, rather than stumble upon them by accident.

By submitting articles to the index you already get your name out there. However, you have to do this in other ways. Participate in an online community relevant to your territory. Post helpful answers in forums, or comment on articles on blogs. You may have the opportunity to submit a link to your site while doing so, but only if it is helpful, relevant, and acceptable to that website. In the case of blogs, you should set your own. You are already writing articles for these to come into your blog, and you can also add posts including your thoughts, comments, or news captions when you want. When you engage with the online community in this way you will increase traffic to your website.

Long-term gains

Once you have submitted the article to the index it stays there, and if it does not specify a time it will be published several times in the future. Keep this in mind when writing essays. Sometimes a headline-grabbing article can be a good idea but it is usually best to write articles that will have a long life so that they can stay relevant in the future.

Your article may set a sale

If a web user occurs on your website via a search engine link or an external link they may not be ready to purchase. For article marketing, you can use your article to set up sales. For example, if your article offers advice on something you can give basic advice to the article while cunningly giving the reader the impression that your product or service will provide a solution to their problem.

Article marketing is cheaper

Compared to advertising or other marketing strategies, article marketing is more expensive. It can be done for free if you do all the posts yourself manually. However, even using software or software to make articles different and submit them to the directory does not have to be expensive.

So, if you no longer use article marketing to drive traffic to your website you should start now.