How To Choose The Right Traffic Source


If you knew that articles were where you were going to get all your attention

Guest blogging was where you were going to get all your traction… Or Google+ or Facebook was where you were going to get all your traction… Then you would you could take what I just shared with you and could say, "Okay, I'm just going to go out and become an expert on that one source of traffic."

However, there is a preliminary stage that must occur. You have to find out which one will be better for you. You can try multiple traffic sources in the process of finding out which one is better for you.

You'll notice that this is the second time I've talked about it, not the first. That's because I wanted you to hear what I just said about specialization first before I talk about trying different traffic sources. Because if you're not careful, you're going to walk away from what I'm about to say and say, "Okay, they said, go out and try 10 different traffic sources."

Then they don't hear the part where I say "for a limited time".

They tried 10 different traffic sources, and 10 years later they were still floundering in 10 different traffic sources and never became an expert. So they don't generate too much traffic.

I suggest you do:

 select any, some, or all of these traffic sources you desire. And you set up a tracking page for each of them.

For example, if you write an article that goes to EzineArticles, send them to a unique squeeze page that has a unique web form code on it, so you know exactly how many subscribers are generated from those articles each month.

Know exactly how many subscribers are generated each month from guest blogging.

You know exactly how many subscribers are generated from LinkedIn, Facebook, your affiliate program, from anywhere else.

Then you combine that with the timetable. Call it a traffic schedule. Every time you sit down to work in traffic, you log into your traffic schedule. You can do this in an excel spreadsheet. You can do it with a pencil and paper.

How to use:

If you work on articles for 15 minutes, you write down "Articles - 15 minutes."

For example, let's say it's April, so you have an April table. And he writes: "Articles - 15 minutes. At the end of the month, you will be able to see at a glance that you have spent 200 minutes on the articles. You have spent 100 minutes guest blogging. You have spent 75 minutes on LinkedIn. You have spent 95 minutes on Facebook. So on and so forth.

Next, you'll look at how many subscribers you've generated from each of these traffic sources. Calculate! For example:

You spent 75 minutes on Facebook and got 4 subscribers. That's 1 subscriber every 18.5 minutes. For articles, you get 10 subscribers for 200 minutes of work, that's 1 subscriber for 20 minutes of work. And at the end of the month, you'll be able to say, "Okay, from one traffic source, I get a subscriber for every 10 minutes of work. From one traffic source, I get a subscriber for 20 minutes of work. From another traffic source, it takes me 30 minutes of work."

What does it mean?

This means that if you continue to do this in the future, you'll probably want to get subscribers that come from sources that don't take you that long to get. Or, what this means is that if you hire someone to do your work for you, you know what to have them do to make it as economical as possible. Let's say you hire someone for 10 hours a week to work for you. If you're going to pay them for 10 hours of work a week, you want them on a traffic source that allows them to generate as many subscribers as quickly as possible.

The only way to find out is with a table.

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