Google Algorithm Updates April 2022

Learn local search techniques to earn and improve search quality based on the latest Google updates.

Customers search your business right now.

Want to know exactly what quality features help your business grow?

You can.

With local SEO, Google uses a different level algorithm that considers a variety of factors to produce the best results - and we have the latest information on Google algorithm updates.

They are immersed in the latest updates of the search algorithm from Google and provide tips for using local search to your advantage to improve your search quality.

Google Algorithm and Search Appearance Updates

They say the only thing that is consistent in life is change, and Google loves that. Here are the latest Google updates that have impacted local businesses.

New map and visual interface for search (Dis 2021).

Listing updates can be done directly on the search (Dec 2021).

New Google Business Profile Features (Feb 2021).

Google News Showcase (Feb 2022).

Despite all the changes in Google, it seems that one thing they did not change was the cause of the changes.

Google's goal is to provide consistent, reliable information to online search engines.

Tip # 1: Do Your Research

Make sure your business information is accurate. Do local SEO research.

During your testing, you will want to test:

1. Data accuracy.

Your phone number, address, and PIN on the map must be correct.

2. Arranged landing pages.

Make sure the web page your visitors click on is helpful for their needs and location.

Last year, the Wiideman team read more than 300 local landing pages for major brands like Starbucks and McDonald's, big boys sometimes with thousands of locations.

The findings of major brands contain incredibly useful tips for local business websites.

3. Relevant quotes.

Make sure you get quotes from:

Search engines.

Navigation engines.

Industry indicators.

Local texts.

Sites gaining traffic.

4. Well-managed dignity.

Reviews are important, so be sure to ask customers to leave updates and add photos to Google Maps if possible.

Tip # 2: Create a Complete Google Business Profile

Without using all the fields available in Google Business Profile (formerly known as Google My Business), you can:

Include language from reviews to actual product and service descriptions so you can think like your customers.

Ask your best customers to ask questions based on questions and answers based on search results.

Upload photos and videos related to your business.

Tip # 3: Establish a Strong Review Management System

The power of the mouth cannot be underestimated in the present day and age.

9 out of 10 buyers read reviews before purchasing a product.

Make it easy for customers to leave reviews, and listen to the good and bad reviews.

Tip # 4: Create Complete Content

It is important to have content in all search terms that anyone may be using to find your products or services.

Don't just think about how your customers search and how they search.

On the side of local search creation, make sure you appear at the bottom of the map to find some of those long-tail queries.

Tip # 5: Use Links and Quotes

Local businesses can get links and quotes by getting their neighbors and community involved.

You may need some ingenuity and a little leg work here, but it is great for PR and offers rich results with an event planner.

To appear off-site, prioritize local page checklists to improve biodiversity levels.

Tip # 6: Increase Activity

Help show search engines that your business is active, alive, real, and that people are searching for you and coming to your site.

● Customize all available fields in GBP.

● Use Google Maps on your way to work.

● Take pictures.

● Use the Google Image Recognition algorithm.

Use and self-report monthly to improve the metrics for each activity.

Wiideman also showed you how to get a free SEO KPI tracker that helps with overall accountability.