You read what a blog post tells you to write about "conversations," right?

It almost makes the whole writing sound less intimidating, which is not a bad thing to encourage people to get started.

The problem is, it is somewhat misleading.

Writing "in conversation" is far from "write as we speak."

I know, because a lot of customers send me their recordings or articles about their ideas.

It takes a long time for arguments to turn resources into clear, concise, and direct written content.

The way most of us talk is often not strong enough to achieve the desired result of "conversational writing."

So to begin with, let's decide WHY we should write about "conversations."

It’s not about making writing fearless for you.

What makes sure your content is easy to read and understand - if people do not read your post or understand the point, your content does nothing.

Keep in mind that most people have no interest in transferring to a text wall or specifying a continuous sentence that goes on in 5 lines.

Actually, conversational writing is about communicating in simple English to get the point across.

Now that we’ve got an explanation along the way, let’s take a look at why “typing the way you speak” is not the same as “conversational writing”:

Fact # 1: We rarely talk briefly

Most of us - especially when it comes to what we do - tend to talk about long, continuous sentences without realizing it.

The result is a huge wall of text that drives people crazy.

Prepare: write in simple short sentences and keep each paragraph no more than 2-3 sentences.

When I write, most of the time is spent removing things and cutting long sentences into 2 or 3 parts.

It takes skill and practice to say the simple things in a non-judgmental way but to be able to express yourself in a complex way.

Fact # 2: We are tempted to use capital letters

We often use large words, jargon, or "shorthands" when speaking.

On paper, they look like a huge mix of characters. The eyes of your readers will shine and you will lose it when you say hello.

Correct it: a few of these words are unavoidable but in most cases, we can speak the concept well using simple English.

If we have to explain something in simple English, we have to be clear about what we really want to say.

There is no hiding behind smoke and mirrors of big words. Take this as an opportunity to find another layer of clarity about your POV.

You need the discipline to be specific about your choice of words.

Get rid of it ... Using big words to brag about your chest is your fear.

Fact # 3: We often use the same name in the same thing

Most of us have a tendency to use the same word to refer to the same thing. That is usually good for speech but is repetitive and empty in writing.

Fix it: you need to expand your vocabulary! If you see the same word used many times in the same paragraph, adjust your brain to find the opposite. (Or, see thesaurus function in Word ...)

Fact # 4: We Are Not Talking About Bullet Points

Not naturally, though.

Clear and concise articles usually have different meanings arranged in paragraphs or points of the text and grouped together with a thesis.

It is not uncommon for us to have all our ideas in mind before we speak (except for the text.)

If you just put all the moving objects in your head on the screen, you can probably publish a confusing article.

Fix it: point out your thesis, express your ideas, edit your story, and organize your thoughts in an outline.

Using sub-headers is not good for SEO. It also helps to organize your thoughts.

It's a great job to not only make your writing 100x better but also help clarify your thoughts and express "what you do and how you do it."

Fact # 5: We think our USP or POV is clear

When I arrange a copy for my clients, I often ask them, "So what's the point?" or "why should they care for your students?"

Many times they would say something like, "Isn't that all there?"

The truth is if I ever took the time to read this passage because you paid for it and it is still not clear to me, do you think your readers will take the time to test it?

Fix it: it's really clear on your USP (unique marketing suggestion - aka, how to add value) and your POV (viewpoint), and make sure your content is "back" to emphasize these points.